And while well-intentioned, “The Morning Show,” after building up a head of decent dramatic steam, almost always falls into contrived and hokey moments of soap-opera-ish melodrama. A safe, middle-of-the-road program that starts your day, tries to appeal to everyone, never rocks the boat and kills in the ratings because of its dependable inoffensiveness.īut what if the so-called honesty and reliability of a beloved morning show were shaken when a Matt Lauer-esque scandal rocks the program? This idea of American purity, the pearl-clutching shock of Lauer’s #MeToo disgrace and what it reveals about those once perceived as trustworthy, are the launching pad for AppleTV’s expensive and glossy “ The Morning Show.” It’s a series that wants to touch on America’s current climate, its crisis of identity and confidence in itself-and the way morning TV supposedly comforts a nation-and wants to use the #MeToo movement to speak truth to power about female frustration, empowerment and the way the tectonic plates of our cultural landscape are changing. For some, possibly in the middle of the country, there’s nothing more American than a wholesome Today Show/ GMA-esque morning network television show.
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